Thursday, 12 February 2015

my urban juice evaluation

The task i had for this assignment was to create my own unique urban juicer that would prove suitable for the younger consumers. The idea is that the urban juicers colours and designs would be based on various fruits of my choice aswell as representing a music genre or act of your choice. The whole point of this is to promote a healthy urban refreshing drink with fun and vibrant colours. My fruits was orange and banana this was to give a positive fun feeling.

The target audience for my urban juicer is children aged 3 all the way up to early teens. The hope is that this drink will persuade young people to live a more healthy lifestyle keeping more active rather than being lazy and doing nothing.

I began the project by researching 3 famous artists that have inspired this design these are Banksy,Blu and sixeart. Once i completed this research i also gave my own opinions on their work effectively doing a essay. Next i began colouring in my urban juicer prototypes in order to give me a selection to choose from when it comes to the final design. Next i used illustrator to colour in my final design and add the designs i had planned. Once it was produced i had to cut it out and then build it up. All these tasks was interesting and fun and i felt accomplished in completing my work. The bit i most enjoyed doing was using adobe illustrator.

I had difficulty colouring in the prototypes cause it was so time consuming and also hard to keep neat and tidy. The most painstaking work was creating the final work cutting it out was tough cause if i cut it up by accident i would not get a second chance. The building of it was incredibly hard and fiddly especially aligning the sides together. Timing was also a issue i finished the work right at the last minute.

My main inspiration for this design was sixeart because of how bright the colours were and the exciting themes they are usually related to. The image below is a example of sixearts work.

I decided to mix a genre of music rather than stick with one singer the genre i matched it with was dubstep. I feel the genre can be raw and explosive giving a fresh feel on the world of music. This genre also gives you alot of energy effectively waking you up.

The reason i wasn't inspired by the other artists (banksy and blu) is because their focus on colours was different to mine as they both use a limited amount of colours usually just plain grey although blu sometimes makes a exception making vibrant designs. Its for these reasons entirely that sixeart became my main sole inspiration.




In conclusion i enjoyed doing this project the planning and colouring was fun and interesting and the actual making while a pain was rewarding in the end. I can take away from this a huge respect for these artists especially my inspiration for these urban juicers sixeart.


                                                                    front view

                                                                     rear view


                                                                     side view


                                                                        side view



                                                           
                                                              urban juicer template

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