This image is part of the British heart foundation advert the first to feature Vinnie jones as the face of there campaign. In the image it shows Vinnie jones playing a gangster alongside 2 body guards. The image displays him in the middle of teaching the viewers step by step what to do when someone has a heart attack. He is in the middle of performing cpr and telling the audience to ring the ambulance services up. You can notice that the setting is in a light room and in the background is a dark shady room. There is a stereo which vinnies bodyguards use to play light hearted music to fit in with the comedic theme. There is plenty of random objects scattered around and 2 guard dogs are sat in the background. Laying right in front of Vinnie is the man who has had a heart attack Vinnie looks to show how to save him.
This image provokes a comedic light hearted feeling despite the dark themes that its covering. It gives you a understanding of what to do while keeping you entertained at the same time. The man whos had a heart attack is there to be the object that reminds you of what the advert is really about. The advert can provoke entertainment but also sadness if you have had history with heart attacks whether its yourself or a family member or a friend. This image is celebrity endorsed so that the company can get more exposure people have a knack of listening to famous celebrities when they endorse adverts.
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