looking and seeing independent task

This image is part of the British heart foundation advert the first to feature Vinnie jones as the face of there campaign. In the image it shows Vinnie jones playing a gangster alongside 2 body guards. The image displays him in the middle of teaching the viewers step by step what to do when someone has a heart attack. He is in the middle of performing cpr and telling the audience to ring the ambulance services up. You can notice that the setting is in a light room and in the background is a dark shady room. There is a stereo which vinnies bodyguards use to play light hearted music to fit in with the comedic theme. There is plenty of random objects scattered around and 2 guard dogs are sat in the background. Laying right in front of Vinnie is the man who has had a heart attack Vinnie looks to show how to save him.

This image provokes a comedic light hearted feeling despite the dark themes that its covering. It gives you a understanding of what to do while keeping you entertained at the same time. The man whos had a heart attack is there to be the object that reminds you of what the advert is really about. The advert can provoke entertainment but also sadness if you have had history with heart attacks whether its yourself or a family member or a friend. This image is celebrity endorsed so that the company can get more exposure people have a knack of listening to famous celebrities when they endorse adverts.

led drawings

effect of shutter speed

as you can see i have had the shutter speed at a long length so much light went through that you can see the image is unseeable 

          This was a photo that had the right shutter speed and can be seen clearly

 once again this photo is overexposed to the light making the image too bright to see this and the other bright photo at the top is because the shutter has been open too long allowing lots of light to get through

This image shows the photo naturally this is done by quick shutter speeds not allowing too much light to go through to the sensor

next time i take pictures i will make sure i include a under exposed image which is where the shutter speed is so short that no light at all is able to go in to the picture making for a very dark image the opposite of the brighter overexposed images.

same photo graphs different apertures/depth of field

  The first photo i took had a aperture of f 22 as you can see it is pretty clear and well focused and both the background and the main object are clear and you can see the little details 

This one had a aperture of f 16 it begins to have more focus and lighting the background is slightly blurred but still clear

this has a aperture of f 11 not much change but the lighting is beginning to change more darker and in the background you can see more detail thanks to the change in lighting

This has a aperture of f 8 there is more blur and focus on the background and is more brighter but still blurred

And finally this has a aperture of f 5.6 the pole is blurred and the background is brighter and more shadier the background has less focus making it more blurrier

To make a summary the bigger the aperture and the smaller the number the less depth of field and the smaller the aperture and bigger the number the more depth of field and the more in depth the background. As you can see this reads true with my photos as the quality changers as it goes on with more blur and detail in the background.

the british gas advert description

                                                 Details of a advert: british gas

The advert begins with upbeat music. They use a narrator with a rather common voice in order to represent the main customer base. He explains all the positives to the service letting you know why you should be with british gas. The visuals is meant to give off a light hearted visual to what the british gas workers do. Advert ends with song reaching its climax and the companies logo you see the logo throughout advert too. The advert itself is a animation focusing on the visuals rather than a detailed description of the service because most people already know what it is they do.

raw/jpeg photos questions

                                             

Raw is bigger than j peg allowing for better quality pictures

raw in photoshop looks much more clearer allowing you to see more detail

1. there is multiple differences such as raw goes straight to photoshop and jpeg just takes you to the completed image where as raw needs converting and editing to do so. Jpeg is also a smaller file size where as raw is bigger meaning that also raw comes out as the natural photo while jpeg because of its smaller size takes some details of the original photo out such as the lighting.

2. Because as i said earlier the photo comes out more naturally but your also able to easily freely edit in order to make the picture look even better.

3. Jpeg files are smaller meaning it will take up less space also jpeg is also a final image meaning you do not have to do any editing at all.

4. when i loaded the raw file it instantly came onto photoshop allowing me to edit freely and also allows you to see the current effect of the photo.

 For jpeg i did no editing to as i felt the quality was fine

 For the 2 raw photos i have edited the colouring and the shading making for a more darker yet more subtly better quality photo.

2 photos different focus

These 2 photos were both taken on auto mode with manual focus the top photo i took with blurred focus and the bottom photo i took with a clear photo. One was also further away and the other was closer.

mode dial functions

my england managers blog

alphabet photos